KeepSimple was founded in 2019 by Wolf Alexanyan as a free, public initiative exploring the intersection of management, IT, and cognitive science. Since then, it has grown into a recognized open-source hub for practical frameworks, educational tools, and experiments in applied behavioral science.
Today, KeepSimple hosts several major modules, including:
A first-of-its-kind free educational tool, UX Core quickly spread through global product management communities after its release in 2020.
Contains 1,000+ practical examples of cognitive biases applied to product design, software development, and team management.
Widely recognized by leading scholars in cognitive science and behavioral economics (Duke University, Harvard Business School, AUD, and others).
Actively used by managers, designers, and educators worldwide.
A modular management framework built for remote-first software development companies. Originally designed for Wolf's own startup - The Software Development Company - it became the first public attempt in the region to open-source its internal structure and processes at this level of detail.
KeepSimple continues to evolve:
- New articles on project and product management.
- A backlog of AI-powered tools under active development.
- Ongoing improvements to make complex organizational science accessible, practical, and collaborative.
We welcome contributions from developers, product managers, researchers, and anyone passionate about making knowledge more actionable. Whether it’s code, content, or ideas—your input helps KeepSimple grow.
Alina Margaryan — UI/UX Design
Anna Papazyan — UX Core · Project Management Use Cases (Co-author)
Artem Alchangyan — Engineering Lead (2020–2022)
Artur Hakobyan — UX Core · Armenian Localization (Team Lead)
Gevorg Kirakosyan — Backend Engineer · CMS
Gor Saribekyan — DevOps · Infrastructure
Henrik Armenakyan — Frontend Engineer · Library
Herine Khachatryan — SEO Specialist
Karen Melkonyan (Dee) — UI/UX Design Lead
Kids from Armenia Regions NGO — UX Core · Armenian Localization (Focus Group, Content Testing & Validation)
Lia Hakobyan — UX Core · Armenian Localization (Team Member)
Lusine Adilkhanyan — UX Core Guide · Text Editing
Maksim Manukyan — Backend Engineer
Mary Khachatryan — Engineering Lead (2022–Present)
Narine Madunts — UX Core · Text Editing
Sargis Hovhannisyan — Frontend & Infrastructure Advisor
Shushan Avchyan — UX Core · Armenian Localization (Team Member)
Vahan Melkonyan — Backend Engineering Lead (2022–Present)
Vahe Momjyan — Backend & Infrastructure Advisor
Wolf Alexanyan — Project Author · Product Management · UX