AI-powered competitive intelligence that transforms competitor websites into actionable battlecards.
Live Demo | Features | Quick Start | Screenshots
Sales teams spend 2-3 hours per competitor manually researching pricing pages, copying information into spreadsheets, and formatting battlecards. This process repeats every time a competitor updates their pricing, and the information quickly becomes stale.
Intel Deck automates competitive intelligence extraction in under 2 minutes. Paste a URL, get a structured battlecard with pricing tiers, positioning, features, social proof, and AI-generated insights.
| Metric | Manual Process | Intel Deck |
|---|---|---|
| Time per competitor | 2-3 hours | < 2 minutes |
| Update frequency | Quarterly (outdated) | On-demand (always current) |
| Consistency | Variable by analyst | Standardized structure |
| Cost per analysis | $50-100 (analyst time) | ~$0.03 (API costs) |
Extract structured pricing, positioning, and features from any competitor's website.
Compare multiple competitors side-by-side with AI-generated strategic insights.
Full dark mode support for comfortable viewing in any environment.
Works seamlessly on mobile devices with dedicated navigation.
Power user shortcuts for efficient navigation.
- URL Analysis - Paste any competitor's pricing or product page
- Batch Analysis - Analyze up to 10 competitors at once with progress tracking
- AI Extraction - Claude AI extracts pricing, positioning, features, and social proof
- Multi-dimensional Pricing - Handles complex pricing models (seat-based, usage-based, custom)
- Confidence Scoring - Click to see exactly what data was found vs missing
- SWOT Analysis - Auto-generated strengths, weaknesses, opportunities, threats
- Sales Talking Points - AI-generated objection handlers and competitive positioning
- Comparison Summary - Strategic analysis when comparing multiple competitors
- Trend Detection - Tracks pricing and feature changes over time
- Win/Loss Tracking - Log deal outcomes against each competitor with win rate analytics
- Price History Charts - Visualize competitor pricing changes over time
- Positioning Matrix - 2x2 grid plotting competitors on Price vs Features axes
- Competitor Library - Save and organize multiple competitor analyses
- Dark Mode - Full dark mode support throughout the application
- Mobile Responsive - Dedicated mobile navigation and layouts
- Keyboard Shortcuts - Press
?to see all available shortcuts - Onboarding Flow - First-time user guidance with example URLs
- Batch Error Recovery - Failed URLs tracked with retry option
- Markdown - For docs, wikis, and collaboration tools
- Slack Message - Pre-formatted for team channels
- JSON - For CRM and tool integrations
- PDF Battlecard - Print-ready competitive intelligence
| Category | Technology |
|---|---|
| Frontend | React 19, Vite 7 |
| Styling | Tailwind CSS v4 |
| AI | Claude API (Anthropic) |
| URL Parsing | Jina AI Reader (primary), Browserless.io (fallback) |
| Deployment | Vercel Serverless Functions |
| Icons | Lucide React |
# Clone and install
git clone https://github.com/NateDevIO/intel-deck.git
cd intel-deck
npm install
# Configure environment
cp .env.example .env.local
# Edit .env.local with your API key:
# VITE_CLAUDE_API_KEY=sk-ant-api03-your-key-here
# Start development
npm run dev- Sign up at console.anthropic.com
- Create an API key
- Add to your
.env.localfile
-
Push to GitHub
-
Import to Vercel
- Connect your GitHub repo
- Framework preset: Vite (auto-detected)
-
Add Environment Variables
Variable Required Description CLAUDE_API_KEYYes Anthropic API key (no VITE_ prefix) BROWSERLESS_TOKENNo For JS-heavy sites Important: Use
CLAUDE_API_KEY(notVITE_CLAUDE_API_KEY) for Vercel. This keeps the key server-side and secure. -
Deploy - Auto-deploys on every push to main
- Analyze - Enter a pricing page URL (e.g.,
slack.com/pricing) - Review - Check extracted pricing, positioning, and features
- Enhance - SWOT analysis and talking points generate automatically
- Save - Add to your competitor library for tracking
- Compare - Select 2+ competitors for side-by-side analysis
- Track - Log wins/losses to see patterns over time
- Export - Share in your preferred format
| Shortcut | Action |
|---|---|
Ctrl+N |
New analysis |
Ctrl+S |
Save current analysis |
Ctrl+Enter |
Submit URL |
/ |
Focus search |
? |
Show keyboard shortcuts |
Esc |
Close modals |
┌─────────────────────────────────────────────────────────────┐
│ Frontend (React 19) │
│ ┌─────────────┐ ┌─────────────┐ ┌─────────────────────┐ │
│ │ URL Input │ │ Analysis │ │ Comparison View │ │
│ │ (Single/ │ │ View │ │ + AI Summary + │ │
│ │ Batch) │ │ + SWOT │ │ Positioning Matrix │ │
│ └──────┬──────┘ └──────┬──────┘ └──────────┬──────────┘ │
│ │ │ │ │
│ ┌──────▼─────────────────▼─────────────────────▼──────────┐ │
│ │ State Management (hooks + localStorage) │ │
│ │ • useCompetitors (CRUD + price history) │ │
│ │ • useDarkMode, useKeyboardShortcuts │ │
│ └──────────────────────────┬──────────────────────────────┘ │
└─────────────────────────────┼───────────────────────────────┘
│
┌─────────▼─────────┐
│ Vercel Serverless │
│ Functions │
│ ┌──────────────┐ │
│ │ /api/claude │◄─┼── Claude API (secure)
│ └──────────────┘ │
│ ┌──────────────┐ │
│ │/api/fetch-url│◄─┼── Browserless (optional)
│ └──────────────┘ │
└────────────────────┘
│
┌───────────────┼───────────────┐
▼ ▼ ▼
┌──────────┐ ┌──────────┐ ┌──────────────┐
│ Jina AI │ │ Claude │ │ Browserless │
│ (Free) │ │ API │ │ (Optional) │
└──────────┘ └──────────┘ └──────────────┘
.
├── api/ # Vercel serverless functions
│ ├── claude.js # Claude API proxy (keeps key secure)
│ └── fetch-url.js # Browserless proxy for JS-heavy sites
├── src/
│ ├── components/
│ │ ├── analysis/ # Analysis cards, charts, SWOT
│ │ ├── common/ # Button, Modal, Loading states
│ │ ├── comparison/ # Side-by-side view, matrix
│ │ ├── export/ # Export menu, format handlers
│ │ ├── input/ # URL input, batch mode
│ │ └── layout/ # Header, Sidebar
│ ├── hooks/ # useCompetitors, useDarkMode, etc.
│ ├── services/ # Claude API, URL fetching
│ └── utils/ # Export templates, trend analysis
├── docs/
│ ├── screenshots/ # README screenshots
│ └── specs/ # Development specifications
├── scripts/ # Build & capture scripts
└── public/ # Static assets
| Service | Usage | Cost |
|---|---|---|
| Claude API | ~4K tokens/analysis | ~$0.01-0.03 |
| Jina AI | URL parsing | Free |
| Browserless | JS rendering (optional) | Pay-as-you-go |
Typical: ~$0.03 per competitor analysis
Competitive intelligence is one of the last manual processes in modern sales organizations. CRMs are automated, outreach is sequenced, forecasting uses AI - but battlecard creation still involves copying and pasting from competitor websites.
This project demonstrates:
- Full-stack Product Development - From concept to deployed production application
- AI Integration - Practical use of LLMs for structured data extraction
- Sales Domain Knowledge - Understanding what information sales teams actually need
- User Experience Focus - Making complex data accessible and actionable
- Production-Grade Architecture - Secure API handling, error recovery, responsive design
Contributions are welcome! Please feel free to submit a Pull Request.
MIT License - see LICENSE for details.
Built by Nate
Powered by Claude | React | Tailwind CSS | Vercel